Deep Dive on Deal Negotiation – Win+ explained.
Listen to the full audio.
The TL;DR: Psychology Wins Deals (Not Drama)
In this deep dive, we debunked the “Hollywood” style of negotiation—table pounding and ultimatums—and replaced it with a data-driven, psychological approach to buying commercial real estate.
The Core Philosophy: Negotiation is not fighting; it is problem-solving with a price tag.
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